Pete Frates was a former minor college baseball squad player who helped kickstart one of the biggest charity movements of all time. Frates was the fourth person to ever take the “Ice Bucket Challenge”, and the first person diagnosed with ALS to do so. He’d been diagnosed with the condition two years prior and had been looking for a way to raise funds. Starting out originally in the amateur golf community, it soon went insanely viral with an estimated 1.4 million videos uploaded to Facebook in August 2014 alone. Everyone from Mark Zuckerburg to David Moyes participated, and then promptly forgot about ALS for the rest of their lives. Not so Frates: he had to continue living with the disease, and raised awareness of its devastating impact on the human body right up until his death. A death that puts DDP debutantes Once You Go Black into third place: perhaps too late for a title challenge, but an amazing achievement all the same.